Activision has released figures showing gamers dedicated much money and time to Modern Warfare 2. As reported in Kotaku, the publisher says the title raked in more than $550 million dollars in its first five days. First day buyers also flocked to play the game online, with more than 2.2. million people logging more than 5.2 million hours playing multiplayer, with the number of players on Xbox Live setting a new single-day record. Read more at Kotaku.
‘Modern Warfare 2’ Sucking Gamer Time And Money
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…