When it comes to digital ads in preference of traditional advertising, there is some preference, but not always the same effectiveness — at least, according to a poll from Adroit Digital.
The poll indicates that millennials have certain preferences when it comes to ads. With the January 2014 study, smartphone users were asked about what they like more — digital or traditional. 36 percent believe that digital ads are more effective, but 28 percent stated that they believe that they were both quite effective.
A different study from Goo Technologies (conducted by Harris Interactive) digs a little deeper, stating that, while digital ads are more influential, 18 to 34 year olds are more likely to ignore online ads, including banners and search engines, in favor of more traditional TV, radio and newspaper ads.
A majority of these users ignore banner ads altogether, while around two in five males and half of females don’t bother with social media or search engine ads.
Source: Emarketer
