Microsoft’s deal with the NFL to put content exclusively on the Xbox One will reportedly cost $400 million over five years. The deal includes prominent placement for the Microsoft brand during NFL broadcasts and Microsoft Surface tablets for coaches to call in plays.
“This partnership will redefine NFL experiences through exclusive and interactive content that you will find only on Xbox,” said Don Mattrick, president of the IEB Division at Microsoft. “For fans, the NFL on Xbox will provide the most complete way to enjoy live football by bringing the first fully integrated fantasy football experience to the TV.”
“From the use of instant replay to the yellow first-down line that has become an important element of the at-home television viewing experience, the NFL is committed to leveraging technology to improve our game for coaches, players and fans,” NFL Commissioner Roger Goodell said. “We’re thrilled to be teaming with a true innovator like Microsoft to shape the future of the NFL game experience both on-field, and in the living room.”
Source: NFL.com
