With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
With the advent of YouTube, it can be hard to tell what’s company sponsored and what’s not. Take this video for instance: is it a viral marketing effort by Microsoft or was it just set up by a prankster Are parts of it staged You be the judge.
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…