4A Games indicates that THQ did not market Metro 2033 enough, which the publisher admitted to them after the game’s release. The first-person shooter, made in the Ukraine, will be handled differently by Metro: Last Light‘s new publisher, Deep Silver.
“THQ admitted at the time that they didn’t realize until too late that they had this kind of gem in their portfolio that no one had paid any attention to,” said creative strategist Huw Benyun. “They didn’t put any kind of marketing campaign into it and yet through word of mouth it’s gone on and you look now at the number of players over Xbox Live or PC sales, we’re around the 4 million mark which is a pretty good.
“I think we have that kind of ‘buzz’ around it,'” he added. “THQ had already put their hands up and said ‘we made a mistake, but we’re not making it this time around’ and you already saw with the live action trailer that came out last year that there’s a lot of promotion around it.”
“There was a much more serious marketing effort in place already and with Deep Silver now it looks like that the torch is being picked up and carried,” he concluded.
Source: NowGamer.com
