Writing for Ad Age, David Berkowitz looks at upcoming changes announced for Facebook and what marketers can do to prepare. His action items for marketers addresses known changes coming to the site’s opt-in email, notifications delivery and layout.
Facebook is also planning long-term changes that it hasn’t completely fleshed out. Berkowitz provides access to a Facebook roadmap presentation outlining the vision for some of the planned, if not fully defined, changes. He manages some insight into what s on the horizon, such as the ability for third party sites to feed information streams directly to their Facebook fans and an upgrade to the site’s analytics.
Read more at Ad Age.