Activision CEO Bobby Kotick has made it clear there are things he’d change about the business situation if he could, saying that he’d like to make Call of Duty into an online subscription service if possible. Now, he’s expressing discontent with the Xbox Live business model.
We’ve heard that 60 percent of Microsoft’s subscribers are principally on Live because of Call of Duty, said Kotick. We don t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it s not our network.
Kotick noted that Activision would support efforts to increase the connectivity between PC and TVs. We have always been platform agnostic. Consoles do a very good job of supporting the gamer. If we are going to broaden our audiences, we are going to need to have other devices.
Source: Financial Times
