With digital music sales on the decline, Apple is trying to find a way to revitalize its iTunes service. However, one of its ideas could see the service end up in the most unlikeliest of places – with its main competition on the mobile market, Android.
While speaking with record label executives, the company may have suggested a launch of a Spotify-style music subscription service for Android devices, as well as the creation of an app for use on the devices, which could open up a new flow for revenue.
Digital song sales have dropped 11 percent year-over-year, according to a report from Nielsen SoundScan, forcing Apple to consider moving towards a subscription service – an idea that the company’s founder, Steve Jobs, has always railed against, since he felt that people didn’t want to “rent” music.
Apple declined comment on the matter, but official confirmation could be coming soon.
Source: GigaOm
