Kabam’s mobile game Hobbit: Kingdoms of Middle Earth has been lighting up the top game app charts for months. With interest in the free-to-play game still at a high, and Peter Jackson’s next film barreling towards us this Christmas, Kabam has smartly decided to use a little TV play to broaden the game’s audience.
Kabam worked with Ayzenberg, publisher of [a]list daily, to produce two spots. Both hark back to the Lord of the Rings films rather than the recently released Hobbit, revolving around the rivalry between Gimli and Legolas (at least one of whom is expected to break Tolkien’s book fiction and make a Hobbit film appearance).
https://youtube.com/watch?v=0iXHAYzTPg0
https://youtube.com/watch?v=mH0oKx_snq8
