Sometimes it can be easy to fall in love with simple analytics like “clicks” to define how your marketing is doing. As this amusing ad for Adobe Marketing Cloud tells us, sometimes it’s more complicated than that.
Source: Creativity-Online.com
It’s About More Than Clicks
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
