According to new data from Kantar Media, there has been a large uptick in the number of ad sales on iPad magazines while sales for print have remained relatively stable. Magazine advertisements on the iPad have risen a total of 24.5 percent over the course of the last year. In the time between January and June last year, there were a total of 11,461 advertisements in iPad editions of magazines, whereas this year the number has jumped to 14,272.
Print magazine ads are a different story. Last year saw 24,820 ads in magazines in the January-June time period; this year saw 24,566 ads sold. While the numbers are still much higher than they are on iPad, that represented a one percent decline in sales. Magazines are steadily gaining traction on tablet devices, and it seems that advertising dollars are shifting as well to fit the trend.
Source: Mashable
