Two French men have taken it up the crusade against breast cancer with Boobstgram.  Marking a collection of lingerie pics on Instagram, the site runs under the tagline “Showing breasts on the web is good, showing them to a doctor is better.”

Currently over 24,000 pics tagged are tagged #boobstagram on Instagram. Boobstagram’s Facebook page {link no longer active} has almost 5,000 likes and features a “boob of the day.”

Source: Business Insider {link no longer active}