Halfbrick Studios CEO Shainiel Deo recently announced at the Mobitalk Conference in Beijing that Fruit Ninja has been downloaded 20 million times in the Chinese region, representing 30 percent of all downloads worldwide. They’re looking to expand on that, however, and generate 70 million downloads in China over the next six months with an ad-supported version.
“When you see the rate of downloads per day and the rate its increasing, I don’t think it’s going to be a big deal to hit that target [of 70 million],” said Deo. “The Chinese market is our number one market going forward. We built the game to be accessible to a wide audience. I’m just grateful Chinese fans love it so much.”
Despite an estimated 50 percent piracy rate in China, Halfbrick wants to imitate the success of the creators of Angry Birds. “I think we are really following in the footsteps of Rovio,” Deo said.
Source: IDG News
