For the longest time, Google and Facebook have battled against one another with apps and other services. However, it looks like they might have buried the hatchet, for now at least.
Google and Facebook announced Friday that Google will sell ad inventory on the social website. The ads will be sold through the DoubleClick Bid Manager, a bidding system that produces results in real-time. Marketers will be able to buy ads on Facebook’s own Ad Exchange as a result. It’s a testament to how well Facebook’s ads have been doing in the sixteen months since their launch.
“Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange,” Payam Shodjai, Senior Product Manager at Google, explained in a post.
We’ll see how this business deal progresses in the months ahead.
Source: Mashable
