With the Gears of War 3 beta getting started, fans are eager to get keys to the event. Cliff Bleszinski is having a lot of fun with this, asking fans to take pictures of themselves doing unusual things in order to get a key on twitter.
“First person to post a picture of the omen on their car windshield in peanut butter while kneeling on the roof of the car w a Gears CD wins!”
“First person to post a picture of their dog with a makeshift do rag on with a toy Lancer in its paws while you are in the back jumping wins.”
Not only that, but on Easter, the Gears of War 3 beta had male characters wearing a bunny mask. Most appreciated the gag, though some complained the ears gave away their positions in cover.
Takes a gaming “easter egg” to the next level.
Source: Save and Quitting