Beachgoers at Charmouth Beach in Dorset, Great Britain found a surprise Monday morning when a 40-foot-long dragon skull washed ashore. Charmouth Beach is part of the Jurassic Coast, which is famous for turning up dinosaur fossils, but a dragon skull was something never seen before.
It turns out that, sadly, it wasn’t a real dragon’s skull. It was a publicity stunt advertising TV streaming service BlinkBox, and celebrating the arrival of Game of Thrones‘ third season on the service. It took a team of three sculptors two months to make the skull, which was inspired by a scene in the show where Arya Stark finds a similar skull in King’s Landing. The stunt is reminiscent of what HBO did to promote the show when season three debuted in the US, with print and outdoor ads that featured the shadow of a dragon as if it was flying overhead.
The skull is shaped out of foam and is the creation of sculptor Dave Croswell and BlinkBox’s art department.
Source: AdWeek
