The digital revolution will come for every company in the gaming industry, it’s just a matter of time. EA COO Peter Moore thinks that companies must be ready for the switchover from physical, disc-based retail sales.
“Companies that continue to rely on the old model as the model changes before our eyes, unless they change their ways and invest in the future those companies eventually will die off,” said Moore. “No two ways about it.”
“Eventually, physical media will diminish as the core part of how gamers get their content. And we’re ready for that, but we’re also still ready to be the number one packaged goods publisher in the world, which we are.” Moore noted. “We might be the company that sells the last disc! But by then we’ll also be doing several billions of dollars in digital. If you want to be a publisher that’s still going to be viable for the consumer 3-4 years from now, you better be ready to deliver your content anytime, anywhere and to everyone.”
Source: IndustryGamers
