Lima Sky has announced that Innovation First International will produce toys and games based upon the Doodle Jump brand. Innovation First International will also work with Gund to create Doodle Jump plush toys for launch some time in 2013.
“Lima Sky prides itself on giving Doodle Jump fans a rewarding experience, both in terms of visual aesthetics and elegance of gameplay. Our ambitions for consumer merchandise are the same: quality of product and design sensibility must meet exacting standards,” said Lima Sky chief licensing officer Eric Karp. “To fulfill that promise, we’ve chosen best in class partners to create merchandise that Doodle Jump fans will bring into their lives.”
“Doodle Jump is one of the last untouched powerhouse app brands,” stated Chris Troyak, president of Innovation First Labs. “We are thrilled to bring this modern classic into the homes of fans globally with our broad assortment of toys and collectibles.”