Diablo III is a huge hit for Blizzard, having already sold millions of copies worldwide. However, Blizzard community manager Bashiok acknowledges there isn’t much of an “end game solution” and that’s something they’re considering beyond the latest general patch and addition of PvP arenas.
“We recognize that the item hunt is just not enough for a long-term sustainable end-game,” wrote Bashiok. “There are still tons of people playing every day and week, and playing a lot, but eventually they’re going to run out of stuff to do (if they haven’t already).”
“Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks,” added Bashiok. “But honestly Diablo III is not World of Warcraft. We aren’t going to be able to pump out tons of new systems and content every couple months. There needs to be something else that keeps people engaged, and we know it’s not there right now.”
Source: Battle.net
