The latest update for the PC version of Deus Ex: Human Revolution has numerous bug fixes for the game. It also ads another augmentation — ads for the release of the Star Wars movies on Blu-ray.
Clearly LucasFilm is trying to reach the 18 to 34 year-old demographic where they are by inserting their ads into one of the hottest games right now. These ads appear limited to the PC version of Deus Ex: Human Revolution for now.
Source: Destructoid