DC is launching a full reboot of its various comic super hero franchises, putting the number of all of its most famous comics back to 1. Perhaps even more significant is the acknowledgment that the future of comics probably will not be on the printed page.
With only 60 percent of the United States is currently within 50 miles of a store, it makes sense for DC and Marvel to look intro distribution systems with companies like comiXology to bring comics to tablets and other similar devices. Many popular comics used to sell over 1 million copies as recently as two decades ago; now top comics are lucky to do over 100,000 a month.
DC has been experimenting with “day-and-date” releases with digital and retail, and so far, comic sales have gone up, implying that the digital releases aren’t hurting comic shops. “People who go to comic book stores like going to comic book stores,” says comiXology CEO David Steinberger.
Source: AdWeek
