CBS Interactive announced that it is making a major push into eSports through exclusive partnerships with TwitchTV and Major League Gaming (MLG). This will give more exposure to the world’s biggest live video gaming community and the most popular eSports league via GameSpot.com, enabling it to serve more than 3 billion minutes of live gaming and eSports content monthly.
“The eSports scene is one of the hottest trends in video, and is rapidly attracting the core 18-34 male demographic in greater numbers than any other medium or category,” said Jim Lanzone, President, CBS Interactive. “With these partnerships, CBSi now represents the biggest audience in live gaming and is able to offer our advertising partners a unique mix of trusted, premium content along with the huge engagement and audience that the eSports scene is commanding right now.”
“Major League Gaming’s live audience is growing in popularity to rival some of the most popular traditional sporting events with a highly engaged fan base worldwide,” said Sundance DiGiovanni, CEO and Co-Founder, MLG. “Leveraging the reach of CBS Interactive, we will now be able to create a premiere eSports destination for current and future fans alike, while providing some of the most powerful brands an opportunity to reach this coveted, passionate audience.”