Capcom took a lot of flack for its depiction of black Africans in early promotional material for Resident Evil 5. However, the company indicates that it is taking steps to address racially sensitive issues by leveraging its personnel outside of Japan.
“Since the RE5 controversy, we have become much more aware of how important it is that we are part of the asset creation process early on so that we are able to have a say in the end product,” says Capcom senior PR manager Melody Pfeiffer. “We are also designing a lot of our own assets from this side of the pond, so that we are able to make strategic pieces of content that make sense for our market.
“We are working really closely with our producers in Japan to construct these materials for the West and they are open more then ever to hearing our thoughts and ideas for assets, she added.
Source: Gamasutra
