Capcom has announced that it is venturing into the realm of candy based adventures with a game based around the Sour Patch Kids candy. Players will navigate something resembling the real world as a Sour Patch Kid, with narration provided by Creed Bratton and the new Method Man track “World Gone Sour (The Lost Kids).”
“Sour Patch is the #1 all sour candy brand in the U.S. but there is so much more to these iconic characters than just their sour exteriors and sweet interiors,” says Sebastian Genesio, marketing director for Sour Patch. “Bringing our ‘lost kids’ to life in video game form will add a new dimension to these lovable snacks. We feel this video game will resonate strongly with our core audience of teens and young adults.”
“Sour Patch has brought its brand to life in a unique experience that only video games can deliver,” said Christian Svensson, senior vice president, planning & strategy, Capcom Entertainment. “Whether you’re a fan of Sour Patch Kids or fun and engaging gameplay, World Gone Sour has something for all gamers to enjoy.”
