Big Fish announced that it is offering free-to-play games on its PC and Mac app store, starting with its high grossing iOS game Big Fish Casino. Over 3000 casual games from Big Fish will be offered in-browser or as a download on PC or Mac.
“F2P games are increasingly popular with gamers who have been introduced to digital games over the past few years via the rapid growth of social and mobile platforms,” said Big Fish CEO Paul Thelen. “It is a natural extension to both our PC/Mac app store and to our mobile publishing business.”