Sega has rolled out a billboard ad campaign for Bayonetta that taps into Japan s demonstrated fondness for playing peek-a-boo with attractive women. Billboards displayed at Japan’s busiest metro hub Shinjuku Station feature the game’s sexy femme fatale protagonist covered by removable stickers. Sultry poses, along with a couple randy-sounding if not completely translatable slogans, encourage passer-bys to peel off the stickers. The stickers are fliers with information to access a mobile phone site for the game.
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