Electronic Arts announced that its Battlefield Premium service for Battlefield 3 has acquired more than 800,000 users in roughly two weeks. The service discounts and offers early access to expansions like the recently-released Close Quarters, and offers other benefits.
“We are very pleased with the performance so far. We’re actually only two weeks into it, so it’s a little early to tell how this is going to pay off,” said EA Games Label executive vice president Patrick Soderlund. “It certainly it looks very promising right now.”
Source: USA Today
