The Interactive Advertising Bureau is on the offensive against recent US Federal Trade Commission guidelines on product endorsements, calling them an example of big government. A consumer protection bill is expected to pass the House ratifying recent changes proposed by the FTC. Last month the government agency announced changes effective December 1 requiring full disclosure of commercial relationships between companies and individuals who endorse their products. IAB public policy officer Mike Zaneis calls the new guidelines an attempt to expand the FTC’s power. His organization sent a letter to the FTC labeling the changes, which affect individuals such as bloggers but exempt big media organizations, as unconstitutional. Consumer and child advocacy organizations are among supporters of the FTC rule changes. Read more at Fast Company.