More than half of Amazon’s customers in the US subscribe to Prime, per an estimate by Consumer Intelligence Research Partners. There are a total of 90 million Prime subscribers, making up 63 percent of Amazon’s American userbase.
Satisfaction with the service is at an all-time high as well—95 percent of current Prime members claimed they would “definitely” or “probably” renew their memberships.
Screen usage among young children is soaring, according to a study by Common Sense Media. Children ages eight and younger spend 48 minutes a day on mobile devices, a 300 percent increase from 2013. Furthermore, 42 percent of the group now have their own tablets, compared to just 7 percent in 2013.
The overall level of media consumption by children has not changed significantly since 2011, but the means by which they access it has. Mobile now takes up 35 percent of total screen time, up from 4 percent six years ago.
This technology is hindering togetherness, according to a survey conducted by Comcast. Of the parents they polled, 98 percent stated that “disconnecting” from devices improved family bonding. Despite this consensus, 52 percent reported having been told by their children to put down their phones during dinner, and 42 percent responded that they could not remember their last device-free meal.
The more VR changes the advertising environment, the more it stays the same, research by YuMe indicates. In virtual environments, pre-roll video ads are still much more memorable than banner ads or product placement, despite the interactive nature of the medium.
Aided recall for pre-roll ads topped out at 86 percent, compared to just 50 and 25 percent for banners and product placement, respectively. The differences in unaided recall were much less dramatic, with pre-roll ads achieving 43 percent, only five points higher than banner ads’ 38 percent.
A study by OnAudience.com estimates that 26 percent of US internet users have installed an ad blocker, up from 22 percent last year. These missed ad views account for $15.8 billion in lost revenue this year in the US and $42 billion internationally.
With Google set to implement a built-in ad blocker in its Chrome browser in 2018, consumers bypassing digital advertising is set to become an even larger problem than it is already.
Games make up most of ARKit-powered app downloads, according to a report by SensorTower. Augmented reality games make up 53 percent of all ARKit-only app installs and represent a 62 percent share of revenue.
Furthermore, 35 percent of AR apps on the store were games, compared to just 19 percent for utilities, the second most popular category.
TV advertising spending is down by double-digit figures for Q3, according to analysis by MoffettNathanson Research. Due to broadcast network viewership dropping by 31 percent compared to Q3 last year, ad revenue dropped by 10 percent.
“The negative ad growth will mark the greatest decline over the past six years,” said Michael Nathanson, senior research analyst at MoffettNathanson Research. He adds: “We currently project a return to growth in the [fourth quarter], but given the current ratings trends, this could prove to be too optimistic.”
Additionally, Zenith has released its mobile advertising forecast for 2017, which predicts that mobile will account for 53 percent of all internet ad dollars this year. Zenith expects this trend to continue, setting the 2019 figure at 62 percent.
Mobile ad spending actually lags behind usage, according to Zenith’s report. Users will spend 73 percent of their time web browsing on mobile by 2018, compared to 65 percent in 2016.
Influencers are ditching Snapchat for Instagram in droves, according to research by Mediakix. Compared to February of this year, the 12 top social media influencers posted 33 percent fewer Snap stories and 14 percent more Instagram stories. As of August of 2017, top influencers posted to Instagram twice as often as they did to Snapchat.
Zero-UI devices such as smart speakers are driving a significant increase in smart-home product adoption, research by The NPD Group indicates. Among American households with an internet connection, home automation device ownership has jumped up 50 percent in the last year and a half, from 10 percent in April 2016 to 15 percent in October 2017.
More than a third of smart home device owners also own a smart speaker, and around half (57 percent of Google Home and 48 percent of Amazon Alexa users) claimed to buying a home automation device after purchasing a smart speaker.
Netflix has coined a new term to describe members of its core userbase: binge racers. Defined as users who have watched an entire season of a show within 24 hours of its release, binge racers number 8.4 million, increasing 20-fold between 2013 and 2016.
According to a report by YouAppi, marketers are mistiming their holiday marketing pushes. More than half of consumers aren’t interested in holiday offers before Thanksgiving, yet 68 percent of marketers begin their campaigns much earlier.
(Editor’s Note: This post will be updated daily until Friday, October 20.)
