The power of mobile devices has been increasing at a meteoric rate over the past few years as hardware manufacturers look to one-up each other for the next versions of their phones. Activision vice president of mobile development Greg Canessa sees mobile phones reaching the power of current-gen consoles very soon.
“The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation,” Canessa said. “Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences. The games that Activision publishes on console, the games it publishes on PC, pretty soon we’ll be publishing those kinds of experiences on tablets and smartphones.”
Pitfall iOS
When asked to explain what Activision’s strategy is with mobile, Canessa said, “We have about 350 different brands and IPs to work with. That’s legacy IP, that’s triple-A IP and that’s licences with other companies. We want to create mobile games from all of these aspects of the Activision portfolio, and build a variety of experiences. I would definitely say that one of our competitive advantages is the strength of our brands. The creation of new IP is expensive, and when you consider how much money we spend on marketing our IP, we can apply that halo effect to our mobile properties. You are going to continue to see us take advantage of our big marketing campaigns to help our mobile products too.”
Source: CVG {link no longer active}
