Activision will not be surprised if DJ Hero sales start off slow, says an insider. Reported by IGN, the comments were made by Guitar Hero co-founder Kai Huang at the PLAY Digital Media conference in Berkeley, California.
Huang sees DJ Hero gaining a foothold among gamers the same way the initial Guitar Hero title did, gaining a gradual following driven by in-store demos and word-of-mouth. EEDAR analyst Jesse Divnich agrees. Divnich doesn’t think DJ Hero can reach the sales bar set by the now well-established Guitar Hero franchise. However he sees it surpassing the first Guitar Hero based on gamer familiarity with the music genre and stronger Europe sales with the popularity of DJ culture there.
Read more at IGN.
