This Week’s Exec Shifts: Chevrolet CMO Announces Retirement; Clorox Shifts Marketing Team

This week’s executive moves include the CMO of Chevrolet planning retirement, a new VP, chief marketing officer for Madison Square Garden Company, Chili’s promoting for head of marketing, Wag! hiring its first marketing chief, Clorox promoting its CMO and appointing another, VidCon appointing its first marketing VP, RCA Music hires an SVP of marketing, La Madeline promotes for VP of marketing, the Philadelphia Fliers picks up marketer for president of business operations and FedEx’s CMO will become the brand’s new CEO.

Check out our careers section for executive job openings and to post your own staffing needs.

Chevrolet CMO To Retire March 1

Tim Mahoney will retire from his position as chief marketing officer of Chevrolet and leader of GM’s global marketing operations effective March 1, 2019. Mahoney has served in the position since 2012 and helped lead the brand into global markets under the campaign “Find New Roads.”

Prior to his time at GM, he held marketing leadership roles at Porsche, Subaru and Volkswagon.

MSG Company Appoints VP, Chief Marketing Officer

Madison Square Garden Company has named Geraldine Calpin as the new vice president and chief marketing officer, effective immediately. Calpin joins the brand from WeWork, where she also served as chief marketing officer. Her experience also includes 16 years at Hilton Worldwide.

As VP and chief marketing officer, Calpin will set an overall marketing and digital vision for MSG and work closely with the company’s executive management team for delivering brand strategies and digital platforms to engage customers.

Save The Cat! Names First CMO

Screenwriting structure brand Save the Cat! has named its first chief marketing officer, Jason Kolinsky. A Cannes Lions award-winning marketer, Kolinksy has served as a consultant to Save the Cat! since last May. Prior to that, he led numerous marketing efforts for agencies including MRM McCann and BBDO Worldwide.

The hire comes at a pivotal time for the late Blake Snyder’s creative brand, as Save the Cat! just announced its first screenwriting competition and released Save the Cat! Writes a Novel, which became #1 on Amazon.

Chili’s Promotes For Head Of Marketing

Ellie Doty has been promoted to the role of SVP, head of marketing for Chili’s Bar & Grill. Doty has been with the restaurant brand since June of 2017 when she joined as vice president of marketing and culinary. Prior to joining Chili’s, Doty served as director of marketing for KFC and brand manager for Taco Bell.

Wag! Appoints Chief Marketing Officer

On-demand dog walking brand Wag! has named Kevin Frisch its first CMO. Frisch joins Wag! from Uber where he served as head of performance marketing and CRM for North America.

Prior to Uber, Frisch also separately served as CMO for GSN Games and Snapfish, and he was also head of marketing at ProFlowers for a number of years. 

Clorox Shifts Marketing Executive Team

The Clorox Company announced several changes to its executive team on Monday, including the CMO. These shifts will take effect on January 7, 2019.

Stacey Grier has been promoted to senior vice president and chief marketing officer. She currently serves as vice president of brand engagement and enhanced wellness marketing.

Eric Reynolds has been promoted to executive vice president of Cleaning and Burt’s Bees. Reynolds previously served as senior vice president and chief marketing officer. In this new role, Reynolds will have responsibility for the Laundry, Home Care, Professional Products and Burt’s Bees businesses.

IKEA Promotes CMO To General Manager

Global chief marketing and communications officer Claudia Willvonseder has been promoted to general manager for IKEA’s Swiss operations. Willvonseder has been with the retailer since 2006 and held a variety of marketing roles before her appointment of chief marketing officer in 2014.

Channel 4 Marketing Chief Exits

Britain’s Channel 4 has announced the early 2019 departure of chief marketing and communications officer (CMCO) Dan Brooke. He exits after eight years in the role, during which time he earned numerous awards including a Cannes Lions Grand Prix in 2016.

Brooke is leaving to launch a purpose-driven marketing and comms business.

VidCon Appoints First VP Of Marketing

VidCon has named Sarah Tortoreti as vice president of marketing. Tortoreti joins the video creators convention from Viacom’s Nickelodeon, where she served as director of marketing and brand strategy for just over two years. VidCon was acquired by Viacom in early 2018.

In this newly created role, Tortoreti will be responsible for the development and management of all aspects of the VidCon brand. This includes overseeing its global marketing strategies across social media and editorial content, as well as internal and external communications.

RCA Music Names SVP Marketing

Archie Davis has been appointed to the role of senior vice president of marketing at RCA Records. Davis is currently CEO of creative agency and production company Six Course.

As SVP of marketing, Davis will oversee marketing campaigns for the company’s artist repertoire. This includes ensuring artists are supported by the right creative resources to grow their brands and careers.

GWS Giants Appoints Interim Marketing Head

Rebecca Hamilton has taken a temporary 12-month role with the Greater West Sydney Giants as head of marketing and experience. She covers for Samantha Blomeley, who is out on maternity leave. Hamilton was previously media director at media agency Bohemia.

Despite the temporary position, Giants’ chief fan and commercial officer Ryan Kaveney said he was thrilled to welcome Hamilton, saying: “With the Giants being based in such a highly competitive entertainment landscape as Sydney, we pride ourselves on being a club like no other and we are excited about what Rebecca can bring to the club.”

FedEx CMO To Succeed CEO Upon Retirement

Raj Subramaniam, currently executive vice president, chief marketing and communications officer of FedEx Corporation, will succeed CEO David Cunningham effective January 1, 2019. Subramaniam has been with FedEx for more than 27 years and has held various executive level positions in several of our operating companies and international regions.

LA Madeline Promotes For VP Marketing

La Madeleine French Bakery & Café has announced the promotion of Jacqueline O’Reilly to vice president of marketing. O’Reilly assumed leadership of the marketing team in January of 2017. Prior to joining the company, O’Reilly served as an account supervisor at TracyLocke, for Pizza Hut, Hewlett-Packard and Sonic Drive-In. She has also served as brand spokesperson for the Oscar Meyer Wienermobile.

Philadelphia Flyers Taps Nationals’ Marketing Chief

Valerie Camillo has joined the Philadelphia Flyers as president of business operations. Camillo was the chief revenue and marketing officer of the Philadelphia Nationals. Before joining the Nationals, Camillo had served as the senior vice president of team marketing and business operations for the NBA.

In this new role, Camillo will also oversee operations at the team’s arena, the Wells Fargo Center

Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, December 14. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.

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