Chelsea Cain Maclin is the CMO of Lunchclub, where she leads the company’s marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub, Chelsea served as the VP of Marketing for Bumble, where she has drawn inspiration for her role at Lunchclub.
On the show, Chelsea and I talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve. Chelsea believes they can leverage technology to unlock human potential opportunities and connections that never would have happened without it. “When you’re using AI, it’s like sorting through the haystack and finding the needle way faster than humanly possible.”
How do AI, the disintermediation of friends, and marketing all connect? Find out on this episode.
In this episode, you’ll learn:
- How to harness your networks and connections
- How dating principles can inform your networking
- Integrating the disintermediation of friends in marketing
Key Highlights:
- [01:36] Chickens and art therapy
- [03:27] Chelsea’s path to Lunchclub
- [05:37] What is Lunchclub?
- [08:30] The attraction to Lunchclub
- [12:15] The disintermediation of friends
- [15:45] In-person and virtual networking
- [20:05] The perfect marketing mix
- [23:06] An experience that defines Chelsea makes who she is today
- [25:26] Chelsea’s advice for her younger self
- [26:35] What marketers should learn more about
- [28:06] The brands and organizations Chelsea follows
- [29:15] The biggest threat and opportunity for marketers today
Resources Mentioned:
- Lunchclub
- Chelsea Cain Maclin
- Chelsea joins Lunchclub in May (Forbes)
- Bumble
- Vladimir Novakovski founder and CEO of Lunchclub
- Never Eat Alone, by Keith Ferrazzi
- Disintermediation of Friends a paper by Michael J. Rosenfeld, Reuben J. Thomas, and Sonia Hausen
- Sensemaking: The Power of the Humanities in the Age of Algorithm, by Christian Madsbjerg
- Musa Tariq – GoFundMe (CMO)
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- Chelsea on LinkedIn: https://www.linkedin.com/in/chelsea-cain-maclin-61976521/
- Lunchclub on Twitter: https://twitter.com/lunchclubai
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.