After teasing fans last month with news of a branded hotel, Taco Bell is giving its superfans a little more to chew on. Today, the brand offered additional details, like room choices and food and drink options for the “The Bell,” which is located about 10-minutes from the Palm Springs airport. Opening in August, the ultimate pop-up experience will feature new exclusive menu items, an on-site gift shop and branded accommodations.
For room prices ranging from $170-$300 a night, guests can enjoy a stay in either a standard or pool-view room, with king and queen options, and indulge in a mini-fridge full of complimentary snacks and beverages. The Bell also offers hotel guests valet parking for one car, free WiFi, flat-screen television and other regular hotel amenities. Guest can order Taco Bell room service for breakfast and join daily poolside “Happier Hour” events at the Baja Bar with exclusive Taco Bell menu items that will debut at the hotel before they’re widely available for public snacking.
Additional on-site branded experiences include a salon offering Taco Bell-inspired fades and intricate nail designs, and pool cabanas where an in-house DJ will spin. Taco Bell will also throw a special, live performance starring artists from “Feed The Beat,” a program the company started in an effort to help fans discover emerging artists.
For even more ways to get the full Taco Bell experience, guests can partake in daily morning hot yoga sessions, watch iconic movies playing at the pool or stop by The Taco Shop Gift Shop where branded merchandise like swimsuits and sauce packet chargers will be sold.
Doors to The Bell will be open for four exclusive nights starting on August 8. Reservations are limited, and fans 18+ can visit the official hotel website starting on June 27 to book their stay. Except for service animals, pets aren’t allowed at The Bell.
Taco Bell’s hotel and resort marks the brand’s biggest branded experience to date, though it has a track record for creating buzzworthy immersive experiences. In 2017, the company turned the second floor of its Las Vegas flagship store into a wedding chapel, giving people the chance to wed Taco Bell style. A $600 wedding package afforded couples a ceremony with an ordained officiant, reception area with space for 15 family and friends plus branded champagne flutes and a Cinnabon Delights wedding cake.
