Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital.
On the show, Emily and I discuss St. Jude’s origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind St. Jude’s partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space.
But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude’s mission.
In this episode, you’ll learn:
- Why purpose is the power behind marketing
- Jude’s partnership to travel to space
- What CMOs can learn from cause marketers
Key Highlights:
- [01:25] Emily’s morning routine
- [02:53] Emily’s path to Chief Marketing and Experience Officer
- [06:12] All about St. Jude Children’s Hospital
- [10:16] What non-profit marketing looks like
- [13:58] Purpose behind marketing
- [17:25] St. Jude is going to space!
- [20:37] Stories of inspiration
- [24:33] What marketers can learn from cause marketers
- [26:11] Emily’s career advice
- [28:37] A defining experience that made Emily who she is today
- [30:07] Emily’s advice to her younger self
- [31:58] Emily’s impact purchase
- [33:28] The brands and companies Emily follows
- [34:50] What Emily says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
- Emily Callahan
- ALSAC
- Jude Children’s Research Hospital
- Richard Shadyac (President & CEO at ALSAC)
- Edelman
- Susan G. Komen
- Danny Thomas and the history of St. Jude
- Jude and Inspiration4 Space Travel
- Jared Isaacman
- Inspiration4
- Chadwick Boseman Visit to St. Jude
- Russell Weiner (President at Domino’s)
- Domino’s $100MM pledge to St. Jude
- Beachbody
- Peloton
- Joe Jackman, Reinventionist, Marketing Today Episode
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- Emily’s LinkedIn: https://www.linkedin.com/in/emily-callahan-9685b9/
- St. Jude’s Twitter: https://twitter.com/StJude
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on opportunities around brand, customer experience, innovation, and growth. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine startups.