Jay Livingston is not only a great CMO but also an active angel investor, executive producer, and founding member of Unite America. No matter what he is doing, storytelling is always the underlying theme.
In this episode, Jay and I discuss the importance of the CMO vibing with the CEO, why he loves working with “passion brands” that have a good origin story, and the unique benefit of overseeing product, pricing, digital experience, and marketing at Shake Shack. Jay tells us how Shake Shack is living out its mission to “stand for something good” by being an “instinct-led and data-supported” business that partners with local leaders to maintain authenticity while scaling globally.
In this episode, you’ll learn:
- How Jay and Shake Shack weave purpose into everything they do
- What makes the CMO role at Shake Shack so unique
- How Shake Shack is delivering hospitality through digital channels
Key Highlights
- [01:55] The common thread that connects all of Jay’s interests
- [04:15] Jay’s mid-career sabbatical
- [06:30] The criteria Jay looked for in his ideal CMO role
- [08:05] Shake Shack’s origin story
- [09:50] How Jay got connected to Shake Shack
- [11:20] How this CMO role is different than other CMO roles
- [15:05] How Shake Shack is maintaining its local relevance while scaling globally
- [16:50] The data function of the culinary side and guest preferences
- [19:10] Digital efforts – where Shake Shack started and where they are today
- [22:40] The team behind the CMO
- [23:25] The career path vs. the career meadow
- [25:15] Jay’s investment thesis
- [27:25] The importance of curiosity
- [31:00] Why Jay advises going wide with your interests
Resources Mentioned:
- Jay Livingston
- Shake Shack
- Episode 96 with Jay on Marketing Today when he was CMO of Bark
- Danny Meyer
- Madison Square Park
- Randy Garutti, CEO of Shake Shack
- Brands mentioned: Yeti – Short Films, Liquid Death
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- https://www.linkedin.com/in/jay-livingston-ba436326/
- https://twitter.com/shakeshack
- https://www.instagram.com/shakeshack/
- https://www.tiktok.com/@shakeshack
Connect with Marketing Today and Alan Hart:
- Twitter: Alan B Hart – http://twitter.com/abhart
- LinkedIn: Alan B Hart – https://www.linkedin.com/in/alanhart
- Twitter: Marketing Today – http://twitter.com/themktgtoday
- Facebook: Marketing Today – https://www.facebook.com/themktgtoday/
- LinkedIn: Marketing Today – https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies but is an entrepreneur at his core, having founded or served as an executive for nine companies.