March 8 marks International Women’s Day (IWD) and brands are voicing their support for the event loud and clear through pay-it-forward activations and limited-edition collections highlighting this year’s #EachforEqual theme, which is rooted in the belief that each of us can help create a gender-equal world.
Here are some of our favorites.
Net-a-Porter Enlists Designers To Internet Women’s Empowerment Via Graphic Tees
According to WWD, Net-a-Porter is launching 20 exclusive T-shirts in honor of IWD, created by 20 brands and designers including Stella McCartney, Charlotte Tilbury, Isabel Marant, Jimmy Choo and others. Each T-shirt features designers’ personal interpretations of women’s empowerment and strength. Jimmy Choo’s shirt says, “Choos” women while McCartney’s embraces women joining forces to support saving the earth. T-shirts range from $52-$295.
Ugg Launches #POWEREDBYHER Campaign, Video Series
Ugg is launching a new global campaign with #HERproject called #POWEREDBYHER in support of women in the workplace. The brand created a video series starring artist Claire Tabouret and three-star Michelin chef Dominique Crenn, in which the women are wearing Ugg’s Fluff Yeah sheepskin sandal and LA Cloud Low sneaker while discussing their definition of success and the challenges they faced. On March 5, Ugg is set to host a panel discussion at the brand’s San Francisco store with its president Andrea O’Donnell, Tabouret, Crenn, Zoe Latta and Eckhaus Lotta, moderated by Harper’s Bazaar.
The North Face Creates T-Shirts Created And Marketed By All-Female Team
The North Face called on an all-female team to design, manufacture and market its latest range featuring limited-edition T-shirts and tote bags in IWD colors of green, purple and white. The line will be the first-ever to be created at Jerash Garment Factory, an all-female factory in Jordan founded by Oryana Awaisheh that has provided over 500 jobs for women and families.
Banana Republic Creates Video Series Featuring Boundary Breakers
Banana Republic released a multi-channel campaign called “WORK WHERE?” that includes a montage of videos and images showing boundary breakers to reflect the changing landscape of modern work. On Instagram Banana Republic will give away products that feature phrases from Chinaka Hodge’s spoken-word piece. In addition, the brand is donating $100,000 to the CARE non-profit, which works to fight poverty and advance women and girls worldwide.
Reebok Revives “It’s A Man’s World” Sneaker Collection
This year, Reebok is bringing back its “It’s A Man’s World” collection, which debuted last year and is inspired by the brand’s throwback “It’s A Woman’s World” ad campaign from 2001. The collection includes five of the brand’s sneaker styles for sale featuring the words “It’s A Man’s World” in bold letters with a strikethrough. The brand also launched five limited-edition T-shirts in the same vein.
Shapermint Adds Equal Sign To Signature Logo
Shapermint is transforming the pink squiggly lines in its signature logo to an equal sign to express its support of this year’s IWD theme. From March 4-9, the brand’s site and social media platforms will feature the new logo and mark. Shapermint will also run a campaign across social and its owned channels celebrating women across generations and backgrounds striking an equal sign pose using their forearms.
Old Navy, Gap Launch Limited-Edition Shirts
Old Navy has launching graphic T-shirts that say “she” on them in stores and online. It will also make a donation on behalf of six female employees who the company is recognizing through its International Women’s (Every) Day campaign for inspiring their communities.
Gap will also debut GapFit Breathe tops designed by Rebecca Alexander and Hannah Corderman.
Pandora, UNICEF Create Charm For Change
Jewelry brand Pandora and UNICEF partnered to create sterling silver charms called Charm for Change, available in-store starting March 5, with £12 from every sale going directly to UNICEF. Together with BBC Radio 1, Pandora is also hosting a concert in London on March 5 to celebrate empowering female songs from throughout the years.
Foreo Pays Good Skin Forward
Foreo is asking women in the UK to pay it forward for an activation that involves Foreo gifting its skin device to every person who receives a nomination from a friend or family. Participants must nominate a woman who had a major impact on their life. In return, Foreo will give the nominee a LUNA mini 2 device.