This week in leadership updates, Toyota North America promotes Lisa Materazzo to group vice president of marketing, CarLotz hires Michael Chapman as CMO, Meredith Corporation names Amanda Dameron chief digital content officer, Brightcove taps Jennifer Smith as CMO, Victoria’s Secret appoints Martha Pease as CMO and more.
Toyota North America Elevates Lisa Materazzo To Group Vice President Of Marketing
Toyota North America has promoted its longtime marketing executive, Lisa Materazzo, to group vice president of marketing, reports Ad Age.
Materazzo, who will succeed Ed Laukes, recently served as VP of Lexus marketing, and previously held leadership roles at Toyota in marketing, media strategy and digital engagement.
She first joined the company in 1998 as a senior product planner.
CarLotz Names Michael Chapman Chief Marketing Officer
CarLotz has announced the appointment of Michael Chapman to CMO.
Chapman joins from The Martin Agency, where he served as chief growth officer overseeing brand strategy across the agency’s clients.
Prior to Martin, he worked as senior planner for McCann leading global strategy for UPS.
Meredith Corporation Names Amanda Dameron Chief Digital Content Officer
Meredith has appointed Amanda Dameron as chief digital content officer, a newly created role.
Dameron most recently served as Tastemade’s head of content for three years. Prior to that, she was editor-in-chief and executive vice president of content for Dwell.
Brightcove Appoints Jennifer Smith Chief Marketing Officer
Jennifer Smith has joined Brightcove as CMO, the company announced in a press release.
Smith joins from Alfresco Software, where she served as chief marketing and culture officer.
Victoria’s Secret Names Martha Pease Chief Marketing Officer
In an effort to revive the brand to growth, Victoria’s Secret has appointed Martha Pease to CMO, reports WWD.
Pease is a board member for BioSig Technologies and previously was a partner at Boston Consulting Group.
Hunter Boot Appoints Claudia Plant As Chief Marketing Officer
Hunter Boot is bringing on Claudia Plant as CMO.
Plant joins from Charlotte Tilbury Beauty, where she served as interim CMO for five months. Previously, she was senior vice president of brand experience at Burberry.
Coty Taps Stefano Curti As Chief Brands Officer, Consumer Beauty
Coty has announced the appointment of Stefano Curti to chief brands officer, consumer beauty.
Curti joins from Markwins Beauty Brands where he worked as global president for three years. Curti also spent 22 years at Johnson & Johnson as global president of the company’s beauty and baby divisions.
WNBA Names Phil Cook As First Chief Marketing Officer
The WNBA has announced the appointment of its first CMO, Phil Cook.
Cook spent the last 24 years at Nike, most recently leading the company’s Global Basketball brand as senior brand director, concepts and consumer go-to market.
Discovery Taps Jim Keller As Executive Vice President, Digital Ad Sales
After seven years, Jim Keller is exiting Hulu to join Discovery as executive VP, digital ad sales and advanced advertising, reports Variety.
Keller was most recently Hulu’s VP, head of national advertising sales.
The move follows the network’s debut of its direct-to-consumer service Discovery Plus.
Potbelly Chief Marketing Officer Brandon Rhoten Steps Down
According to QSR Magazine, Brandon Rhoten, Potbelly’s CMO since 2018, is exiting the company.
His departure comes amid a string of shakeups at Potbelly. Over the summer, the company changed CEOs and in November, its chief legal officer resigned after nearly 14 years.
Revlon Appoints Martine Williamson As Chief Marketing Officer
Revlon has named Martine Williamson as CMO, according to a press release.
From 2001 to 2015, Williamson worked as part of both Revlon’s global and US marketing teams across all color cosmetics categories.
Prior to Revlon, Williamson served as strategic marketing advisor at Topix Pharmaceuticals.
Visa Elevates Frederique Covington Corbett To Senior Vice President Of Global Brand Strategy
Visa Asia’s CMO, Frederique Covington Corbett, has accepted a promotion as SVP of global brand strategy and planning.
Corbett has been with Visa for nearly five years. Before joining Visa, she worked as international marketing director of Twitter.
