Updated throughout the week of July 20th, 2020.
This week in leadership updates, Diageo’s European CMO departs, Schnuck Markets names a new chief marketing officer and Land O’Lakes brings on Heather Malenshek as CMO.
Diageo’s Chief Marketing Officer For Europe, Amrit Thomas, Departs
Diageo Europe CMO, Amrit Thomas, has left the company after their business shifted from a single central market structure to a regional market model, Campaign reports.
Each market has a marketing and innovation director. Anita Robinson will assume the role for Great Britain.
Thomas served as Diageo’s European CMO since 2018. Prior to that, he was president and CMO for Diageo India for nearly five years.
Schnuck Markets Hires Bill Bradley As Chief Marketing And Communications Officer
According to Supermarket News, Schnuck Markets is bringing on Bill Bradley as CMO, effective August 3.
Bradley’s background includes 29 years at Anheuser-Busch, most recently in the position of VP of community affairs.
Land O’Lakes Names Heather Malenshek As Chief Marketing Officer
Land O’Lakes has appointed Heather Malenshek as CMO. Malenshek will oversee the brand’s business-to-consumer and business-to-business branding and marketing strategy, as well as the Land O’Lakes subsidiary FLM Harvest.
Malenshek joins Land O’Lakes from Harley-Davidson Motor Company, where she was CMO.
Washington Names Terry Bateman Executive Vice President And Chief Marketing Officer
The Washington NFL franchise is bringing on Terry Bateman as EVP and CMO to lead its marketing efforts and brand revamp.
Bateman has over 40 years of executive experience in the sports, entertainment and media industries.
The move comes after the team retired its name and logo, which included the racial slur “Redskins.”
Lowe’s Appoints Lisa Schoder As Vice President, Integrated Media And Partnerships
Lowe’s has hired Lisa Schoder as VP, integrated media and partnerships, to oversee the company’s communications channel planning and strategy for key marketing partnerships.
Schoder joins Lowe’s after 21 years with Ford Motor Company, where she most recently served as the head of US media, digital optimization and multicultural marketing.
TravelPerk Hires Tal Zohar As Chief Marketing Officer
Tal Zohar was named TravelPerk’s new CMO.
Zohar joins TravelPerk after 10 years with Wix.com, where he held a series of senior roles, including online marketing director and vice president of business analytics and data science.