This Week’s Exec Shifts: Disney+ Hires Marketing Head; SodaStream CMO Departs

This week’s executive shifts include SodaStream’s marketing chief departing the company, Warner Bros. picking up an EVP from 20th Century Fox, Target’s CMO taking on a new role, Land’s End naming a new brand marketer, Subway’s chief marketing officer retiring, a new CMO for Kum & Go, a marketing boss for Disney+, Roar Digital picks a new head marketer, Avon adds to its marketing team, Tourism Australia’s CMO leaves for Coles and new chief marketing officers for YETI and Mitsubishi North America.

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Disney+ Finds Marketing And Operations Lead

Disney+ has announced the hiring of Joe Earley, who will be the SVOD service’s head of marketing and operations. Earley comes to Disney from The Jackal Group, where he served as president since 2016. The Jackal Group is a joint venture with Fox (now owned by Disney) to develop original scripted programming.

Before that, Earley was Fox’s COO and president of marketing and communications. Earley also had a stint as co-chair at PromaxBDA.

Disney’s $52.4 billion acquisition is expected to go through by March 1.

SodaStream Marketing Chief Departs

Former Weigh Watchers chief marketing officer, Maurice Herrera, who joined SodaStream last August, left the soda company after only four months on the job. According to Herrera’s LinkedIn, the marketer departed SodaStream in December and quickly landed at Avis Budget Group as SVP, head of marketing.

PepsiCo completed its acquisition of SodaStream in early December.

Former Coke Exec, Subway CMO Retires

Current Subway chief marketing officer Joe Tripodi announced his retirement. Tripodi joined Subway three years ago after spending almost a decade as the top marketer at The Coca-Cola Company.

Before Coca-Cola, Tripodi held the CMO title at several companies including Allstate, Bank of New York, Seagram’s and Mastercard. The interim CMO at Subway will be Ampersand’s Roger Mader.

Tripodi spoke to Marketing Week about his time at Subway, “This was one of the most challenging jobs I’ve ever had because it was a privately held company that had lived in a little bit of isolation for many years so I had to drive some significant transformation. The transformation at Subway was the business, the brand and the culture. The business is changing so much that it was just time to let other people come in and run it from there.”

Warner Bros. Hires Intl. Marketing EVP

Julien Noble is being to Warner Bros. Pictures marketing team as executive vice president, international marketing.

Noble comes to Warner Bros. after five years in worldwide marketing at 20th Century Fox, where according to Deadline, he worked on campaigns for Deadpool and Bohemian Rhapsody. Before Fox, Noble work for many years at Disney.

Target’s Changes CMO’s Title

Target announced a few leadership changes sandwiched between the company’s November/December sales report.

Rick Gomez, currently serving as Target’s chief marketing officer, will now hold the title of chief marketing and digital officer. Gomez will lead the digital team, guiding them in personalization and customer shopping experience. See Target’s full announcement here and more information on Gomez’s appointment below.

“Chief marketing officer, Rick Gomez, has been named chief marketing and digital officer and will now lead Target’s Digital team, focusing on its important role in personalization, loyalty and the overall shopping experience. Gomez joined Target in 2013 and was named CMO in 2017, with a focus on strengthening Target’s brand positioning and driving the business. Before Target, Gomez held various positions at MillerCoors, PepsiCo and the Quaker Oats Company.”

Land’s Ends Names Brand Marketing Head

Land’s End has named Rosalind Drisko as VP, public relations and brand marketing. Drisko comes to the company from Nautica, where she worked over a decade and most recently held the title of vice president of global marketing.

In a statement, Land’s End stated “Drisko brings a wealth of industry experience in progressive leadership roles and most recently was at VF Corporation, Nautica Apparel Brand as vice president of global marketing, where she led marketing and creative services. Drisko will lead the public relations, social media and brand marketing teams, which will continue solidifying the brand’s unique point of view in the marketplace and push awareness through partnership and collaboration opportunities.”

Kum & Go Picks CMO

Kum & Go, a convenience store chain, has hired TJ Freeborn as the company’s new chief marketing officer.

According to the company’s press release, “[Freeborn] has served in progressively advancing leadership roles for national category leaders, such as Wells Fargo and Discover, and most recently served as Senior Vice President of Branding and Customer Experience for loanDepot.”

Rubica Hires Chief Marketer

Consumer cybersecurity company Rubica has hired Emily Carrion as the company’s first chief marketing officer.

Carrion comes to the Rubica having been a former VP of marketing at both Textio and AnswerIQ. She currently serves on the board at the Seattle University Entrepreneurship Center.

Roar Digital Finds Marketing Chief

Roar Digital, a joint venture from MGM and GVC, has hired the company’s first chief marketing officer in the form of Matt Prevost.

Prevost comes to the company from Avon, where he joined in 2017 and served as chief digital officer. Prevost also served as chief marketing officer at Coral Interactive, from 2011 to 2015.

Deliveroo Hires Chief Marketing Officer

British food delivery service, Deliveroo, has added to their c-suite team with a new chief marketing officer. According to The Drum, Inés Ures will join the company.

Ures will join Deliveroo after spending the last three years at Treatwell as chief customer officer and chief marketing officer. Ures also served as CMO at Groupalia.

Tourism Australia Ex-CMO Joins Coles

Tourism Australia’s chief marketing officer Lisa Ronson will be leaving the organization in March for a position at Australian retailer Cole’s, where she will retain the same title. Ronson famously led Tourism Australia’s Crocodile Dundee campaign that premiered during the Super Bowl in 2018.

Avon Adds To Marketing Team

Avon added to its marketing team by picking a former Weetabix shopping marketer. Victoria Westwood will become Avon’s global senior brand manager, a newly created role according to The Drum. Westwood’s new role comes after restructuring and multiple executive appointments came late last year at Avon, including hiring Diageo N.A. vet James Thompson as chief beauty and brand officer.

Entercom CMO Departs

Entercom, a broadcasting company with a network of over 235 radio stations, will see their current chief marketing officer step down this week. Ruth Gaviria joined Entercom three years ago after many years at Univision. No word yet on what Gaviria will do next.

Kraft Heinz Canada Hires CMO

Kraft Heinz Canada has named Dana Somerville as their next chief marketing officer. Somerville was previously Kraft Heinz Canada’s VP and head of brand build, innovation and R&D, according to Strategy.

Mitsubishi N.A. Picks Up Chief Marketing Officer

Mitsubishi Motors North America has announced the hiring of Kimberley Gardiner as the company’s first vice president and chief marketing officer.

Gardiner comes to the company after spending some years at Kia Motors America as the company’s director of marketing communications. She also spent several years in marketing positions at Toyota and Lexus.

“Kimberley brings an enviable blend of analytical prowess, digital foresight and traditional advertising experience. Mitsubishi Motors North America is coming off its best sales year since 2007, and our company is on a roll. New vehicles are coming quickly to our showrooms and our dealer partners are engaged and investing in their customers’ experience; now is the time for creative, data-driven ways to tell our special brand story,” Mark Chaffin Mitsubishi N.A.’s CEO said of the appointment.

OCBC Bank Names Head Of Marketing

Singapore-based OCBC Bank has named Yvonne Low as chief marketing officer of the consumer financial services division.

Low most recently worked for a consulting firm and prior to that, she held the role of senior director, marketing, menu and digital innovation McDonald’s in Singapore. Low also spent a number of years at DDB Singapore.

Editor’s Note: Our weekly careers post is updated daily. This installment is updated until Friday, January 11. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.

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