Bud Light is betting big that Mexico can beat Brazil in Monday’s World Cup match by offering to help pay for celebratory beers in California. The announcement came in early June, and the company has been reiterating its commitment and support on Twitter as El Tri progressed through the tournament, particularly after South Korea’s surprise victory against Germany on Wednesday, which allowed Mexico to advance to the Round of 16.
Mexico has not been able to advance past the Round of 16 in the tournament since 1994, and Mexican soccer fans have dubbed the defeat “curse of the fifth.” Bud Light hasn’t released the full details of the deal yet for fear of “jinxing” El Tri, but Californian fans can expect to learn more about receiving a celebratory beer after the match against the Seleção.
According to a statement, the state of California was selected for this giveaway because, “California is awesome and we know that El Tri has a huge fan base there. In fact, during the last World Cup, Californians issued twice as many social posts about Team Mexico than any other state.”
This isn’t the first time Bud Light has given away free beers to dedicated sports fans, but it’s certainly the biggest giveaway of its kind to date. Earlier this year, the company’s fictional “Dilly Dilly” king offered a similar deal to the City of Philadelphia, where fans would receive a free beer if the Eagles won the Super Bowl. The company handed out free bottles of Bud Light at the Eagles victory parade.
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