Are you packed yet? Ready to learn, discuss, debate, explore and connect with the fellow peers at one of the main marketing events of the year? Before you embark on the yearly journey to the South of France, do a little homework and learn what the crowd will be buzzing about at Cannes Lions this year with the must-attend panels guide, carefully curated for you by AList.
And by the way, we know you work hard and you like to play hard, so the complete party guide is to follow.
Monday, June 17th
Wake Up With The Economist
Every morning during Cannes Lions week you can join the lively discussion about the marketing industry issues and examine the true value of creativity in the challenges marketers face on a day-to-day basis.
When: Monday – Friday, 10:30 a.m. – 11:30 a.m.
Where: Cannes Lions Beach
Speakers:
Nina Bibby–CMO, O2
Syl Saller–CMO, Diageo
Diego Scotti–executive VP and CMO, Verizon Communications
Why Did We Stop Thinking?
This panel will explore the techniques marketers can use to effectively influence consumer decisions and what steps brands should take to find that “human truth.”
When: 2:30 p.m. – 13:00 p.m.
Where: Audi A, Palais I
Speakers: Pedro Earp–chief marketing and ZX ventures officer, AB InBev
Welcome To A Brandless World
In this panel, you will learn how companies are building new brands for today’s conscious, tech-savvy, modern consumer.
When: 2:45 p.m. – 13:15 p.m.
Where: Debussy Theatre, Palais I
Speakers:
Matt Hofherr–co-founder and chief strategy officer, M/H VCCP
Aaron Magness–CMO, Brandless
Elizabeth Geri–founder, Wit & Whittle
Badass Women
In partnership with Meredith, the sessions revolve around some of the major disrupters in the marketing industry. The world’s most Badass Women in marketing (and not only) will share their outlook and experiences on great creative leadership and discuss what a badass future for the industry could look like.
When: Monday-Friday, 3:00 p.m. – 4:00 p.m.
Where: Cannes Lions Beach
Speakers:
Jodi Harris–VP of marketing culture and learning, Anheuser-Busch
Shelley Zalis–CEO, The Female Quotient
Maithreyi Seetharaman–co-chair, Fortune Most Powerful Women International
Tuesday, June 18th
It’s The Real Thing
“It’s The Real Thing” panel will focus on content marketing and what’s at its heart– a relationship between brand and consumer.
When: 10:30 a.m. – 11:00 a.m.
Where: Audi A, Palais I
Speakers:
Islam ElDessouky–head of integrated marketing communications, The Coca-Cola Company
Sasan Saeidi–CEO Gulf, J. Walter Thompson
When Worlds Collide: The Evolution of Creativity
Join Brian Whipple from Accenture Interactive and Droga5’s David Droga for a lively c about the moves they made, their view of the industry today and in the future and their hopes for it.
When: 12:00 p.m.- 12:45 p.m. Also available for watching online with digital pass.
Where: Lumiere Theatre, Palais I
Speakers:
David Droga–founder and creative chairman, Droga5
Brian Whipple–CEO, Accenture Interactive
Suzanne Vranica–advertising editor, The Wall Street Journal
Marketing Transformation And The Quest For Multisensory Brand Reinvention
In this panel, Raja Rajamannar, chief marketing communications officer at Mastercard will talk about the transformation of marketing in a digitally immersive world.
When: 2:45 p.m. – 3:15 p.m.
Where: Debussy Theatre, Palais I
Speakers:
Raja Rajamannar–chief marketing and communications officer, Mastercard
Fast, Cheap AND Great: Breaking The Laws Of Marketing Physics
Innovation will be the center of this panel’s discussion, highlighting the ways to solve human-centric problems.
When: 3:30 p.m. – 4:00 p.m.
Where: Debussy Theatre, Palais I
Speakers:
Brad Hiranaga–chief brand officer, North America, General Mills
Has The Influencer Marketing Bubble Burst?
This panel will have three brief talks on the power, pitfalls rewards of influencer marketing. It will answer the questions of whether or not influencers still hold influence and do they still offer a viable and valuable option for brands?
When: 4:00 p.m. – 5:00 p.m.
Where: Audi A, Palais I
Speakers:
Ian Forrester–SVP research and analytics, Whalar
Ben Jeffries–CEO, influencer
Caspar Lee–CMO, influencer
Power To The People! The Blinding Effect Of “Consumer” Marketing
How can you move past bureaucracy and fear in order to build brand relevance? How can treating people like people, and overcoming stereotypes lead to impactful marketing? How can you build a culture of creativity by empowering your team and partners? Come to the panel and find out.
When: 4:15 p.m. – 4:45 p.m.
Where: Debussy Theatre, Palais
Speakers:
Marcel Marcondes–CMO, Anheuser-Busch USA, Anheuser-Busch
Dwyane Wade–NBA all-star, Olympic gold medalist, NBA
Storydoing: Moving Beyond Marketing To Bring Stories To Life
This panel, moderated by Havas Media Group’s global chief strategy officer, Greg James and PUMA’s global director of brand and marketing, Adam Petrick, will focus on , engagement and innovative brand experience.
When: 4:15 p.m. – 4:45 p.m.
Where: The Terrace Stage, The Terrace
Speakers: Adam Petrick–global director, brand marketing, PUMA
Big Sean–recording artist, Entrepreneur
Greg James–global chief strategy officer, Havas Media Group
Wednesday, June 19th
The Future Of Strategy
WARC’s annual Future of Strategy panel will unveil the results of the annual WARC Future of Strategy survey, stressing the latest trends in planning and strategy. It will then invite the panel speakers to share their advice on how to succeed in the marketing industry.
When: 10:45 a.m. – 11:30 a.m.
Where: Audi A, Palais I
Speakers:
Deirdre McGlashan–global chief digital officer, MediaCom
Crystal Rix–chief dtrategy officer, BBDO
David Tiltman–head of content, WARC, WARC
State Of Commerce 2019
In this panel, Scott Galloway will provide a No Mercy / No Malice perspective on the biggest trends, challenges and innovations impacting organizations and digital leaders and answers the question: How can a brand increase its revenue 10x and become a trillion dollar company? The four “horsemen:” Amazon, Apple, Facebook and Google will, of course, be at the center of the discussion.
When: 11:15 a.m. – 11:45 a.m.
Where: Debussy Theatre, Palais I Also available for watching online with digital pass.
Speakers:
Scott Galloway–founder, professor of marketing, Gartner L2, NYU Stern
Survivor’s Guide To The Adpocalypse
Burger King’s Fernando Machado and Marcelo Pascoa will go far beyond Burger King’s advertising to talk about how the brand continues to reinvent itself through design, technology and product innovation.
When: 12:00 p.m. – 12:45 p.m.
Where: Lumiere Theatre, Palais I Also available for watching online with digital pass.
Speakers:
Fernando Machado–global chief marketing officer, Burger King
Marcelo Pascoa–head of global marketing, Burger King
Beefin’ Up Brands: The Power Of Creative Transformation
Join Mark Read, Debbi Vandeven and Kurt Kane to explore and discover the secrets of the recent, award-winning work behind the reinvention of Wendy’s brand.
When: 2:00 p.m. – 2:45 p.m.
Where: Lumiere Theatre, Palais I
Speakers:
Kurt Kane–chief concept and marketing officer, Wendy’s
Mark Read–CEO, WPP
Debbi Vandeven–global chief creative officer, VMLY&R
Re-Inventing Digital Marketing With The Smart Camera
This panel will revolve the questions of how will the shift from 2D to 3D drive higher consumer engagement; when is Augmented Reality a relevant technology to enable better brand experiences; and how can brands and creators take advantage of visual search to engage with consumers in their physical environment.
When: 2:00 p.m. – 2:30 p.m.
Where: Interactive Stage, Palais II
Speakers:
Matthieu Lorrain–global head of creative, AR/Lens for Brands, Google
Alexander Nick–global go-to-market lead, AR/Lens, Google
Game Changers – New Blood Brands Come To Cannes Lions
Are game-changing start-ups the “disrupters” in the marketing industry or innovators? Come and hear from co-founders of Away, Hubble and Candid Co. and discuss.
When: 3:00 p.m. – 4:00 p.m.
Where: The Terrace Stage, The Terrace
Speakers:
Bobby Ghoshal–co-founder, Candid Co.
Jesse Horwitz–co-founder and co-CEO, Hubble
Jen Rubio–co-founder and chief brand officer, Away
Human-To-Human Marketing In A World Of Technology
In this panel, American Express CMO Elizabeth Rutledge will expand on what the company learned from its recent journey to promote the brand worldwide while balancing technology and the human factor.
When: 4:15 p.m. – 4:45 p.m.
Where: Debussy Theatre, Palais I
Speakers:
Elizabeth Rutledge–chief marketing officer, American Express
Artists Block – Using Blockchain As A Creative Medium
Blockchain can do so much more than solve issues of transparency and fraud. It can actually enhance creativity. Visit the panel and see for yourself how blockchain can be relevant to creatives.
When: 4:45 p.m. – 5:15 p.m.
Where: Interactive Stage, Palais II
Speakers:
Simon Gill–chief experience officer, EMEA, Isobar
Thursday, June 20th
What CEOs Really Think About Marketing, Creativity, And Growth
In this seminar, McKinsey and Cannes Lions will uncover the findings of a new study on evolving expectations of the modern marketing in the eyes of the CEO, CFO board of directors. But most importantly, it will answer the question of how has the role of the CMO evolved and what does it mean to be a marketing leader in today’s world.
When: 11:15 a.m. – 11:45 a.m.
Where: Debussy Theatre, Palais I
Speakers:
Biljana Cvetanovski–senior expert, McKinsey & Company
Jason Heller–partner, global lead digital marketing, McKinsey & Company
‘Disrupting Big’ – The Start-Up Approach For Global Organisations
In this session, Pedro Earp, joint chief marketing and ZX ventures officer for AB InBev, discusses AB InBev’s using disruption to provoke creativity by working with and learning from start-ups.
When: 11:30 a.m. – 12:00 p.m.
Where: Palais II Stage, Palais II
Speakers:
Pedro Earp, joint chief marketing and ZX ventures officer for AB InBev
Building Brand Love With Purpose, Brick By Brick
Join Julia Goldin, chief marketing o of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.
When: 2:00 p.m. – 2:30 p.m.
Where: Debussy Theatre, Palais I
Speakers:
Join Julia Goldin, chief marketing officer of the LEGO Group
Friday, June 21st
The Future Of Brand Experience Is Human Experience
In this panel, Optimist, along with the leading marketers from UberEats, Marriott and ŠKODA, will talk about the specifics of brand experience in different industries and explain how all brands should create quality experiences to build meaningful relationships with consumers.
When: 10:30 a.m. – 11:00 a.m.
Where: Audi A, Palais I
Speakers:
Marc-Andreas Brinkmann–head of marketing, ŠKODA AUTO
Jennifer Utz Ilecki–vice president, Buzz Marketing & Partnerships, Marriott International
Rose Odeh–CMO, Optimist
Simple Is Hard
Come hear from Apple’s Tor Myhren, who will talk about the importance of removing all “artifice and stripping both message and execution down to only what matters.”
When: 2:00 p.m. – 2:45 p.m.
Where: Lumiere Theatre, Palais I
Speakers:
Tor Myhren–VP of marketing communications, Apple
The Future Of AI In Advertising
This panel will explore the future of AI in advertising and highlight ways in which the marketing industry players can reach their goals by embracing new technology and emphasizing humanity.
When: 2:30 p.m. – 3:00 p.m.
Where: Audi A, Palais I
Speakers:
John Elder–CEO, Heat, part of Deloitte Digital
Jocelyn Lee–head of the AI advertising practice, Heat, part of Deloitte Digital
From Startup To Global Brand: How Away Redefines Performance Marketing
How do you define performance marketing today? What can you learn from D2C companies on building global communities of loyal customers is the real power of ‘brand’ today? This and more in the panel hosted by Away’s execs.
When: 2:45 p.m. – 3:15 p.m. Also available for watching online with pass.
Where: Debussy Theatre, Palais I
Speakers:
Selena Kalvaria–vice president, brand marketing, Away
Sarah Wattson–vice president, creative strategy, Away
The Road To Cannabis Normalcy: From Counterculture To Culture
In the controversial industry, where not much marketing work has been done yet, hear from Grey’s Anatomy star and social activist Jesse Williams, MedMen CMO David Dancer and Mekanism Founder/CCO Tommy Means. the speakers will touch upon how they used the industry’s restrictions to their creative advantage in building the world’s first major cannabis campaign.
When: 3:15 p.m. – 3:45 p.m.
Where: Palais II Stage, Palais II
Speakers:
David Dancer–CMO, MedMen
Tommy Means–founder and chief creative officer, Mekanism
Jesse Williams–actor, activist, director at August Moon
Moderator: Stephanie Paterik–executive editor, Adweek