A marketing technique that uses pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales or marketing buzz) through self-replicating processes, analogous to the spread of viruses or computer viruses.
Recommended For You
AList Transitions To Ayzenberg AI For Enhanced Insights Delivery
AList, the award-winning media platform that has provided the media and marketing community with invaluable insights,…
Trust Over Transaction: Rethinking The Consumer Purchase Cycle At SXSW 2024
The SXSW 2024 panel, ‘’The Death of the Purchase Funnel,” hosted by Edelman’s Courtney Miller and…
Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of…
