The Digital Entertainment World (DEW) conference returns to bring back leaders, creators and brands in the digital space to discuss the most important changes and innovations.
This year’s theme is “The Power of Creativity and Influence” and there are a few marketing-focused panels you don’t want to miss. Unless otherwise noted, all panels on this list will take place at the Marina Del Rey Marriott—4100 Admiralty Way, Marina Del Rey, CA 90292.
Monday, February 4
The Power of Creativity & Influence
This opening panel gets you warmed-up by discussing the importance of influencers and creators in digital entertainment and dissects the conference’s theme.
When: 10:15 a.m.
Where: Bayview Ballroom
Speakers:
Clark Stacey—CEO and co-founder, Wildworks
Dan Weinstein—president and co-founder, Studio71
Chris M. Williams—CEO and founder, pocket.watch
Shelley Zimmerman—co-head, Awesomeness
Adapting To The Changing Distribution Landscape
Digital marketing strategies can be a gamble, with distribution platforms constantly changing. Also, lets not forget about pop-up blockers! Hear what’s worked and what hasn’t, I’m sure you’ll relate to their experiences.
When: 12:15 a.m.
Where: Promenade
Speakers:
Chris Borelli—VP of brand partnerships, IMGN Media
Andi Frieder—global head of industry, entertainment, Spotify
Katie Ioffe—director of marketing and digital strategies, Mattel
Robert Schefferine—VP production, ABC Entertainment Marketing, Disney ABC Television Group
Russell Schneider—head of sales and business development, 9GAG
Building Immersive Marketing Campaigns: A Fireside Chat With Universal Studios
It’s no secret Universal Pictures has extremely successful franchises. But how do they keep it going? The landscape has changed and tools like AR and VR have helped their campaigns. This fireside chat is moderated by Kimberlee Archer, head of developer marketing—AR/VR for Facebook.
When: 2:30 p.m.
Where: Bayview Ballroom
Speakers:
Hilary Hoffman—executive vice president, global marketing, Universal Pictures Home Entertainment
Doug Neil—executive vice president marketing, Universal Pictures
Gen Z Essentials – How To Resonate With The Next Generation Of Cultural Influencers
Marketers are still trying to figure out how to best reach Gen Z. Charneski will share some insight based on research to help you better understand the demo.
When: 3:15 p.m.
Where: Pacific II
Speakers:
Jayne Charneski—founder, Front Row Insights and Strategy
How Games Are Transforming The Rest Of The Entertainment Industry
Video games continue to grow and it’s going to impact all aspects of entertainment. Listen to how some companies are adapting.
When: 3:15 p.m.
Where: Pacific III
Speakers:
Carter Rogers—principal analyst, SuperData, a Nielsen Company
The Evolution Of Brands, Content And Marketing
You hear it all the time, it’s about content, content, content. Panelists will show examples of how brands are creating engaging content and how it impacts consumers.
When: 3:30 p.m.
Where: Promenade
Speakers:
Lisa Bilgrei—branded content expert, Google
Adam Hua—SVP of business development, CitizensNet, A Conde´ Nast Company
Folayo Lasaki—VP of marketing, SoulPancake
Tina Walsh—VP of content strategy, Tongal
Kat Jones—founder, Motiv PR
Influencer Marketing: Strategies For Success
Influencers are essential to digital advertising. However, it’s still ambiguous on how to best work with influencers and the legal rules. This panel will reveal effective influencer strategies and even touch on the issue of metrics.
Time: 3:30 p.m.
Where: Pacific II
Speakers:
Phil Hickey—EVP brand and marketing, Seriously
Brittani Kagen—head of talent, Portal A
Kamiu Lee, CEO, Activate
Julia Moonves—VP of sales and business development, pocket.watch
Mia von Sadovsky—SVP/group strategic planning director, RPA
Allison Dollar—CEO, ITV Alliance
Expanding Music Festivals Through Live Streaming: Connecting Brands With Viewers Around The World
Video content is the focus of many brands, big and small. Music festivals are events many consumers want to be part of and video can be there only way to experience it.
When: 3:30 p.m.
Where: Malibu/Santa Monica
Speakers:
Kevin Chernett, EVP—global partnerships and content distribution, Live Nation
John Petrocelli—CEO, Bulldog Digital Media
Kim Owens—VP of strategy and operations, FestiFi
Chystine Villarreal—President, MIXhalo
Creators And Influencers Roundtable
Tips on how brands can more efficiently work with influencers for digital campaigns.
When: 4:00 p.m.
Where: Pacific II
Speakers:
Wesley “Wuz Good” Armstrong—Influencer
Gabriela Bandy—Influencer
Nick Carreras—VP talent and brand strategy, Bent Pixels
Tess Finkle—founder and CEO, Metro
Kate Mcguire—talent manager, Fullscreen
Music As An Original Video Content Strategy
What are the best ways to advertise music in videos? What are consumers reacting to? These panelists will discuss what they believe is the future is and which strategies marketers should use.
When: 4:00 p.m.
Where: Malibu/Santa Monica
Speakers:
Hisham Dahud—brand manager and digital strategist, Junkie XL, Desert Hearts, Poolside and more
Verena Papik—chief marketing officer, TuneMoji
David McTiernan—director of label relations, VEVO
The Future Of The Videos/TV/Movies Business
These top decision-makers will get into the monetization of video content across various platforms. It takes a lot of time and effort to create content and with all the devices and platforms consumers use, it can be tricky to know which steps to take.
When: 5:00 p.m.
Where: Bayview Ballroom
Speakers:
Jesús Chavez—CEO, Vertical Networks
Ashley McCollum—general manager, Tasty
Ira Rubenstein—chief digital and marketing officer, PBS Digital
Tuesday, February 5
The Future Of Brands, Marketing And Entertainment
What’s in store for years to come? The presentations discuss two different tools for brands to stay ahead of the game: AI, omniculturalism and decentralized virtual marketplaces.
When: 9:40 a.m.
Where: Bayview Ballroom
Speakers:
David Kulczar—senior product manager, IBM Watson Media
Linda Ong—chief culture officer, Civic Entertainment Group
William Quigley—CEO, Clearstone Ventures, OpSkins, and Wax
The Future Of Content Marketing
Traditional advertising is slowly becoming old news being replaced by digital. These panelists will show examples of brands retaining customers through relationships and relatable content.
When: 10:15 a.m.
Where: Bayview Ballroom
Speakers:
Russell Arons—SVP and general manager, Machinima
Kym Nelson—SVP of client strategy west, Twitch
Tina Pukonen—head of entertainment strategy, Pinterest
Keynote Conversation With Facebook And Warner Media
Consumers have more control over what they watch and when. Facebook and Warner are leaders in the space, but even they have to adapt to the changes.
When: 10:15 a.m.
Where: Bayview Ballroom
Speakers:
Celiena Adcock—head of streaming, Facebook
Katie Soo—SVP, Warner Media
XR For Creative Storytelling
Marketers are always trying to find ways to tell authentic, engaging stories. Parisi explains how XR can help in storytelling.
When: 11:45 a.m.
Where: Promenade
Speakers:
Tony Parisi—head of AR/VR ad innovation, Unity Technologies Inc
The Age Of Consumer-First Marketing: Bridging Content And Commerce
Looking at a consumer’s purchase decision can help marketers make more successful content to drive more sales.
When: 12:15 p.m.
Where: Promenade
Speakers:
Tom Bash—VP, product, ChefsFeed
Javon Frazier—EVP of strategy and business development, Studio71
Chang Kim—founder and CEO, Tapas Media
Jon Vlassopulos—CEO, Tribalist
Which Platform Is Right For You?
We all know there are many platforms to choose from, but it can be overwhelming to chose. What are the differences and what’s best for your brand? Let’s narrow it down.
When: 12:15 p.m.
Where: Pacific II
Speakers:
Eyal Baumel—CEO, Yoola
Max Levine—co-founder, MC Projects
Sephi Shapira—founder and CEO, Escapex
The Future of Esports: The Opportunity For Brands, Agencies And Marketers
Some brands have collaborated with esports, but what is working? This panel explains which activations have stood out and other opportunities for marketers jump in.
When: 12:15 p.m.
Where: Pacific III
Speakers:
Mike Lee—esports Agent, United Talent Agency
Marco Mereu—co-founder and CEO, Framerate
David Mok—director of developer partnerships, Skillz
Peter Trinh— managing director of international and independent film, ICM Partners
Using Immersive Marketing
This panel will reveal the in’s and out’s of immersive content formats. We all know VR, AR and 3D are used in marketing, but what are industry leaders seeing?
When: 3:30 p.m.
Where: Venice/Peninsula
Speakers:
Sarah Bachman—SVP of digital experiences lead, Horizon Media
Emily Rosen—associate creative director, BBH LA
Jason Steinberg—managing partner, Pretty Big Monster
The Intersection Of Cannabis And Brands
Cannabis is slowly becoming legal in various states across the US. How can cannabis marketers still be successful despite all the regulations? How can we move on from the stigmas? These panelists discuss their experiences.
When: 3:30 p.m.
Where: Sierra
Speakers:
Yvette McDowell—board member, CCIA, former Pasadena City prosecutor
Tracy Ryan,—founder and CEO, CannaKids
Curtis Stafford—founder and CEO, ZYRS Group
Jackie Subeck—CEO, Hey Jackpot!, Door Number Six
What’s Next In Experiential Marketing
Experiential marketing events can be quite a hit with consumers. The panelists talk about the various aspects that get audiences engaged before and after the event.
When: 4:00 p.m.
Where: Promenade
Speakers:
Karen Morgan—co-founder and creative director, Soma Innovation Lab
Chris Sumner—senior vice president of business development and strategy, Refinery29
Johanna Salazar—co-founder & chief media disrupter, Two Goats, Inc
Brands And Music
Brands and music have a partnership in order to connect with consumers, but are long-term or short-term deals better? This panel dives into current opportunities and future ones. Let’s discuss.
When: 4:00 p.m.
Where: Malibu/Santa Monica
Speakers:
Samantha Fernandez,—senior director, AEG Global Partnerships