Samsung’s “Made For Samsung” program has been quite effective in promoting mobile apps for devices such as the Galaxy S7, and now it’s extending that brand power to help independent game developers.

As reported by Yahoo Games, Mihai Pohontu, vice president of emerging platforms for Samsung, announced the extension of the program during the GamesBeat Summit 2016 event this week. He stated that its service will reach beyond partners such as Weather Channel and CNN to assist indie developers in creating exclusive titles for the Galaxy App Store.

“We want to work with indie devs to launch their products exclusively on Samsung platforms,” said Pohontu regarding the program.

Samsung hopes to bolster its Galaxy App Store, which comes standard on all of its smartphones and tablets, so that it can better compete with digital stores like Google Play (which is on every Android device) and Apple’s App Store.

However, Samsung is taking a unique approach when it comes to appealing to indie developers. Rather than offering cash or investment deals, it’s going with non-cash services to assist developers, including product testing, promotion, operations, distribution, open platform and analytics, and the tools necessary to keep the developer ecosystem moving.

“Exclusivity for us can be time bound,” said Pohontu. “We can continue to promote an app or game even after the exclusivity program is over. In the game industry, developers would normally find it hard to obtain Hero image featuring in the other app stores.”

Pohontu stated that it wants gaming to be a vital part of its ecosystem, pointing out that an app can actually reach 40,000 installs per month based on the right promotional events. “That’s a reasonable performance level, and it doesn’t include preloads on other devices,” he noted. “We will push your game to a very good audience. We realize the biggest developers won’t do this. But we are thinking of under-served areas of the world.”

It’s hard to tell how far the Made For Samsung program will grow, but the company has an interesting ace in the hole with its Samsung Gear VR headset. Retailing for $100, the device can prominently showcase virtual reality experiences alongside other mobile games.

“Developers can get prime featuring on Gear-VR-compatible games,” noted Pohontu. “If you launch your VR app with us, you can also launch your mobile game and we’ll promote it.”