Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry’s ties to disinformation and hate groups. Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Both are passionate about combating disinformation and marketing issues.
In this episode, Nandini, Claire, and I discuss the Check My Ads Institute, its importance, and its impact on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit.
In this episode, you’ll learn:
- Combating hate speech in ads
- Where disinformation stems from
- What is brand safety
Key Highlights:
- [01:38] Where Nandini and Claire got their start
- [03:00] Nandini and the Breitbart scandal
- [09:30] Claire’s crisis of inaction
- [12:05] Why Claire and Nandini started Check My Ads
- [14:04] The struggle with ad tech
- [16:08] Facebook and disinformation
- [19:47] How Check My Ads combats disinformation
- [23:09] Partnering with Check My Ads
- [26:40] Where should marketers start?
- [27:37] Brand safety laundering
- [30:45] Future plans for Check My Ads
- [33:02] The experiences that define Nandini and Claire
- [35:28] Advice to their younger selves
- [37:03] The biggest threat and opportunity for marketers
Resources Mentioned:
- Check My Ads Institute
- Claire Atkin
- Nandini Jammi
- Sleeping Giants (Wikipedia)
- Breitbart was the trigger, and resulting work drove 90% revenue loss (Washington Post)
- Check My Ads Institute – Checkmates Membership Program
- Branded Newsletter & Research
- News Deserts tracked at UNC
- Other conversations on related topics:
- Episode 70 with Bob Hoffman on BadMen book and ad tech
- Episode 213 with Dan Lowden at Human, formerly WhiteOps, on battling bot fraud
- Episode 73 on Ad Fraud with Augustine Fou
- Episode 177 on Ad Fraud Myths with Augustine Fou
- Episode 194 on Uber Ad Fraud case with Kevin Frisch
- Episode 201 on Ad Fraud with Jampp founder Diego Meller
Follow the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (link: http://spoti.fi/2mCUGnC)
Connect with the Guest:
- Nandini’s Twitter: https://twitter.com/nandoodles
- Claire’s Twitter: https://twitter.com/catthekin
- Check My Ads on Twitter: https://twitter.com/CheckMyAdsHQ
- Nandini’s LinkedIn: https://www.linkedin.com/in/nandinijammi/
- Claire’s LinkedIn: https://www.linkedin.com/in/claire-atkin/
Connect with Marketing Today and Alan Hart:
- http://twitter.com/abhart
- https://www.linkedin.com/in/alanhart
- http://twitter.com/themktgtoday
- https://www.facebook.com/themktgtoday/
- https://www.linkedin.com/company/marketing-today-with-alan-hart/
Alan B. Hart is the creator and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Alan advises leading executives and marketing teams on brand, customer experience, innovation, and growth opportunities. He has consulted with Fortune 100 companies, but he is an entrepreneur at his core, having founded or served as an executive for nine companies.
