Chipotle Turns Silver Into Gold

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Chipotle has launched a UGC voting/sharing contest called Wrap What You Love. Inspired by the main creative advertising of the brand which features a solo burrito wrapped in tinfoil, the campaign asks fans {link no longer active} to wrap something they love in tinfoil, take a photo upload it to be eligible to win prizes. An online tool allows the user to goldify the tinfoil in their image. To vote, users must connect to Facebook while contestants compete to win weekly prizes like a 24K Chipotle Gold coin and free burrito cards with a $10,000 cash prize at the end. For each vote in the contest, Chipotle will contribute $1 to FamilyFarmed.org to help build its capacity to help local and sustainable food farmers. A 3-part video series {link no longer active} by crafting maven Amy Sedaris explains the best ways to use tinfoil to entertain, at the grill and to assist in flower arranging.

GameStop Opens A New Store On Facebook

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U.S. gaming retailer GameStop has opened a new store on Facebook to encourage socially connected gamers to purchase as they browse their feeds, comment and share content. A store locator uses geolocation IP tracking to identify the closest store to the user while an online shopping cart is available to pick up a new title now. PowerUp Rewards are integrated into the tab for users looking to score points an an interactive trailer browser promotes the latest releases.

Quite Cute Pinball

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Come on, get happy, with the contagiously Cute Pinball {link no longer active} featured on the Mac Cosmetics official Facebook page!  This adorable old school pinball game brings together fans on Facebook to test their old school pinball skills on a series of colorful, animated pinball tables.  Global rankings are tracked for each player that plays and unlockable achievements can be shared via a toggle switch automatically to the user s wall.  Each round the player gets 5 lives to try and unlock secret tables and are prompted to like and share elements from the game.  Floating elements on each table some taken from the line (lipstick, lip liner) and some just quite cute themselves (ghosts, rabbits, jellyfish, fried egg) – give the player points to help increase their rank.  A link to shop {link no longer active} connects the game to the official site destination on the MAC official website.

Adapt Or Die All Across Europe

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In support of the release of the new film Hanna directed by Joe Wright, the official website features an interactive Locations {link re-directs – no longer active} section profiling various key settings for the film.  Playing into the survival theme of the story, a global satellite map allows the user to click on various points across Europe and explore mysterious locations like Grimm’s Amusement Park, Family Van and Morrocan Oasis {links re-direct – no longer active} .  After clicking on a location, the browser wind will calibrate into a full frame Flash window with several clickable points of entry to view photos, audio clips, story tidbits and environment video pulling the viewer deeper into the story of the film.

Ghost Ride The Web

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Part of the campaign for the BMW X3 series, a one-of-a-kind web engagement allows you to enter the URL of any website {link no longer active} and take the X3 for a test spin!  Using a top down driving mechanic, manipulate the keyboard to take control of a BMW X3 and drive it across any website and tear apart the page.  After entering a URL, the user is given 45 seconds to drive across the site.  The more HTML elements they collide with, the more points that they can earn.

Knowing Is More Than Half The Battle

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Part of the ongoing Xbox Live Rewards campaign, on Xbox.com fans have been invited to play the Xbox LIVE Rewards Gamer IQ Trivia challenge {link no longer active} and see how their knowledge and expertise about their favorite games stacks up.  Each answer enters you into a contest eligible to win 10,000 Microsoft Points Grand Prize, weekly 4,000 Microsoft Points prizes, and instant prizes up to 1,000 Microsoft Points.  Exclusive to members registered for Xbox Live Rewards, gamers can play every day through May 15th and rack up more sweepstakes entries for more chances to win.  Questions are focused specifically on gameplay and story related details about games like Gears of War and Call of Duty.

Where The Rubber Meets The In-Game Road

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The Shift 2 Autolog Time Attack Challenge {link no longer available} is bringing together some healthy competition between real life drift champions and in-game players.  Leading up to launch, Autolog Challenge videos featuring 2010 Formula Drift Champion Vaughn Gittin Jr., Team Need for Speed driver Matt Powers, American Le Mans driver Tommy Milner and legendary drifter Darren McNamara have been posted to the official Shift 2 Unleashed Facebook destination {link no longer available} on the official Need for Speed Facebook page.  Each video hints at the Autolog Challenge beginning on April 4 when times and drift scores set by Team Need for Speed drivers will be posted to the NFS Facebook page.  To enter, entrants must take a picture of the post-race screen in SHIFT 2 Unleashed showing they beat the time and score and twitpic it to @NeedforSpeed with the hash tag #SHIFT2_AutologChallenge.  The player with the best time or score for the week’s challenge will win an Astro A40 Wireless Audio System with runners-up being eligible to win a sweet prize back.

Always In Crysis 2

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The official Crysis 2 community site is active and bringing together fans of the sci-fi first-person shooter together with up to the minute updates on known issues and solutions like patch notes and beyond.  Login required, gamers can explore the site and jump into the forums to find the latest on how other gamers are plowing through New York in their nanosuit.  A direct NanoTweet feed connects the site to ongoing conversation on Twitter and a ticker keeps track of how many fans are currently on Facebook.  A hi-res media gallery exposes the mean streets of New York 2023 and an interactive module called the Nanosuit showroom lets you explore in-depth the armor enhancements for each different suit (armor, power, stealth, visor) used in both Campaign and Multiplayer Campaign modes.

A Marriage Of Awkwardness

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In celebration of the long awaited remake of the 1981 Warner Brothers bachelor gone wild classic Arthur, on Facebook fans of the upcoming new release were asked to submit their most hilarious and awkward wedding photos to be eligible for a contest to win a package of Arthur-inspired wedding gifts (i.e. a luxury bath set).  Finalists have been selected and fans have been asked to vote as many times as they’d like to decide the winner before April 7, 2011 at 11:59 PST.  Partnered with the internet photo blog phenomenon Awkward Family Photos, the winner will also receive a copy of the Awkward Family Photos book.

Puppies! Kittens! Your New Friends In 3D!

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Curious about how the Nintendo 3DS will make hang out with your pooches and kitties seem more real and alive  Check out the official Nintendo website for nintendogs + cats and explore an illustrated interactive brochure that explains all the different ways that you can use augmented reality to interact with the 3DS, your environment and your pet! Plan which puppy you would like to take home and think about taking him out for a walk. Find some fun trinkets any time of day morning, day, and evening.  Teach your puppy to sit and give it a name, then head back to the kennel and choose from three kitten types Standard, Oriental Shorthair, and Longhair.  Take a look how videos and screens to get a sense of how StreetPass communication lets you share puppy data as well as a gift with other pet owners you’ve passed on the street, on the train, at school, or on the playground.  After you do, their Mii avatar and pet will appear in your in-game park!