Steven Lai

Steven is an award-winning influencer marketing leader with over a decade consulting with Fortune 500 brands. Day to day - Steven leads ION, a.network’s dedicated influencer marketing company. With AList, he’s focused on sharing emerging trends and stories around the influencer industry.
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5 Tips For Ensuring Your Influencer Marketing Isn’t Misleading

Research from GlobalWebIndex shows that consumers are more likely to consider a brand or product if…

March 5, 2021 1:38pm

Levi’s Doubles Its Product Views After TikTok Influencer Activation

Due to mandated business closures amid the coronavirus pandemic, retailers are leveraging social commerce to reach…

April 23, 2020 11:51am

Why Now Is The Time To Leverage Influencer Partnerships

Originally published on ION. To understand the scope of the coronavirus pandemic’s impact on influencer marketing, Find…

April 17, 2020 11:32am

Report: 60 Percent Of Marketers Plan To Increase Influencer Marketing Budgets This Year

Originally published on ION. (Editor’s Note: Though Linqia conducted its research before the coronavirus pandemic, marketers can still…

April 9, 2020 6:00am

Coronavirus Causes Brands To Pause Affiliate Programs

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

April 2, 2020 6:00am

Influencer Marketing During The Coronavirus Pandemic

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

March 26, 2020 6:00am

Nike, Adidas Saw Biggest Boost From Influencers In 2019

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

March 19, 2020 6:00am

Brands Spend Nearly Half Their Budgets On Micro-Influencer Campaigns

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

March 12, 2020 6:00am

Marketers Are Doubling Down On Micro-Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

March 6, 2020 6:00am

Will This New Platform Help Prevent Influencer Marketing Fraud?

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

February 28, 2020 6:00am

How Brands Are Working With Top TikTok Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

February 27, 2020 10:00am

Gen Z, Millennial Trust Friend And Family Recommendations More Than Influencers

Originally published on ION. (Editor’s note: AList is published by a.network. To get up to speed on…

February 13, 2020 6:00am
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