Robin Boytos is the director of Ayzenberg Insights, the analytics and research team, at Ayzenberg Group, a leading independent West Coast agency. She received her B.S. in Mathematics & Economics from UCLA before beginning her career in web analytics and business intelligence. Since then, her expertise has expanded to include social, influencer and media analytics and product development. Amazon, City of Hope, Marriott, Mattel, Microsoft, Netflix, Sega and Xbox are only a few of the brands she helps achieve marketing effectiveness.