Stream Hatchet Report: Brands In Gaming And Esports
To help marketers understand the most effective way of attracting audiences on gaming platforms, Stream Hatchet’s…
Stream Hatchet Report: Brands In Gaming And Esports
To help marketers understand the most effective way of attracting audiences on gaming platforms, Stream Hatchet’s…
Share Content From Real Customers And Your Audience Will Trust You More, Finds New Report
Influencers have proven highly effective for raising brand awareness and reaching new or targeted audiences but…
Report: Data Privacy Practices Impact The Bottom Line
A new report shows consumers are very much aware of data privacy issues and judge brands…
Nintendo Appoints Devon Pritchard Executive Vice President Of Sales, Marketing And Comms
This week in leadership updates, Nintendo names Devon Pritchard EVP of sales, marketing and communications, Burger…
TikTok Launches Program To Help SMBs Achieve Their Business Goals
This week in social media news, TikTok launches a six-week program to help small businesses grow…
Nielsen: Underspending In 50% Of Media Plans Jeopardizing Max ROI
About half of marketers aren’t spending enough in a channel to get maximum return on investment…
Nationwide Building Society’s Top Marketer Sara Bennison Exits
This week in leadership updates, the chief product and marketing officer for UK-based Nationwide Building Society…
TikTok Reportedly Drops Plans To Expand Live Ecommerce After UK Launch Falls Flat
This week in social media news, TikTok is reportedly axing the expansion of its live ecommerce…
VidCon: Instagram, Facebook Won’t Take A Commission From Creators Until 2024
After ViacomCBS canceled VidCon two years in a row due to concerns about the ongoing COVID…
Social Media News Roundup: Cannes Lions Festival Edition
This week in social media news from the Cannes Lions Festival, YouTube releases its 2022 Culture…
Advertising Leaders Announce Plans To Expand Ad Net Zero Initiative Globally
Ad Net Zero—the initiative launched by the Advertising Association, the ISBA and the IPA in the…
Leisure And Business Flights Surpass Pre-Pandemic Levels
Traveling for business and pleasure is picking back up, according to new data from Deloitte and…